We may often think we buy things because we need it. There are instances in everybody’s life that after reaching home from the market, we have hardly used the thing we bought. Only after month or years we recognize that. Manufacturers, suppliers and sellers bombard all our senses with advertisements over TV, Newspaper, e-mails, SMS, App Notifications and even display stands in markets. Unintentional buying happens because at times we are inspired and influenced by the advertisements in the buying pattern.
Exhibition of the Power in advertisement sources has become a wide and celebrated affair these days. In order to notify the general public about the invent of a particular product or services, companies spend millions of dollars every year. Advertisement is often the only source of reaching the buyer. This has led to the boom of advertisement agencies. To outsmart one another these advertisement agencies use strategies and techniques that influence people quickly and in large numbers. They innovate various ideas and market it to the manufacturers and sellers. This work pays them lucrative income. At the same time, it also influences people to buy things irrespective of their necessity to buy that product or avail that service.
Apart from the influence of advertisement agencies, we also see the offers and discounts promoted by companies. The words ‘offer’ and ‘discount’ has done more harm to people than nuclear weapon has done. In almost all countries people fall as prey in the hands of sellers when they are influenced with the word offer or discount. It is because everybody wants to benefit more than what they actually deserve. Discounts and offers promise to pay buyers with more value or goods that what they actually deserve for the price they pay. This widely influences the buying pattern of people.
It is not necessary to say that the celebrity status of some actors also creates the same amount of influence in our buying patters as do the magic words. Cricketers and cinema artists are paid huge sum of money to act and promote smart companies products. These companies can afford to do so. Although the amount spent on the actors is taken from the end-users pocket, people are ignorant about it. As we are sensitive to our passion toward the actress or celebrity sport star, we may think the products they promote bring advantage to our lives. This trend has also led the buying pattern of consumers astray to a great extent.
On the whole, even if all the above mentioned facts are true and popular, it is senseless to blame the smartness of the promoters of a brand for influencing or using strategies to sell their products. It is the responsibility of the buyers to determine their buying pattern. After all it is the hard earned money in the hands of the buyer that is being spent.